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FINALE Tickets

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Meet The  2021 TOP 5 Canadian Semi-Finalists


Daytime conference #totalmombusiness 10 am -4 pm EST


  • Expert-led discussions

  • Watch the “funding | grants|loans| debt ” featuring Canada’s expert women in the funding and some in the business ecosystem.

  • Join our morning wellness sessions #Totalmomwellness featuring Kelsey Rose 

  • Attend Workshops and get on the HOT SEAT | marketing, legal, social media, HR, sales, Branding  #totalmombusiness

  • Keynote sessions and meet & greets 

  • Connect with Canadian moms who are business owners

  • Shop in our small biz vendor market

  • Have the chance to take your time to introduce yourself, fill out the prize entries, add people to LinkedIn and more


#totalmompitch 7:00 pm EST-9:30PM EST

  • Access to the Pitch Finale from 7:00 pm EST-9:30PM EST
    To watch and learn how the Top 5 will pitch live for a $30k grand prize

  • Tons of chances to win door prizes & business services 

  • Enter into exclusive giveaways from our partners 

  • Be entered to win an all-expense-paid trip to North Carolina with over $3,500 

  • Keynote Speaker: Hina Khan |  Session +  Q&A 

  • Surprise Host  Announcement 

  • Nuna Stroller Giveaway!

  • Make powerful connections to help you and your business right now!

  • Receive the official Total Mom Business Resource Bundle 

  • Access to the Small Business Vendor Market (EVENING ONLY)

  • Access to the Visa Canada | Mix & Mingle Entrepreneur Lounge

  • Watch the Recognition awards, viewers choice awards & LIVE polls and get your business name out there!

Workshop & Speaker Highlight


PR Partner



Export Partner

Technology Sponsors

Shipping Partner

Legal Partner

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As soon as you apply, you’re automatically entered into our ecosystem of support and benefits.


Are you a mom with a business? We are here for you, no matter what level your business is at.Canada'sTotal Mom Pitch connects you to everything available for small businesses in Canada! 



Cheerleaders, mentors, advisors- our judges are women who get where you're at, and are here to help.

About Total Mom Inc

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Meet Anna Sinclair

Meet Anna Sinclair

Meet Anna Sinclair

About WIT

About WIT

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Meet Anna Sinclair

Anna Sinclair is the Founder & CEO of  Total Mom Inc. which is a digital community, and event series that provide support to moms as they travel through their journey of motherhood both personally and professionally. 

Anna has an extensive background in creative brand campaigns, brand exposure, event production, and content creation. She is on a mission to empower millions of moms around the world to access personal and professional resources to live a happy and healthier life, impacting the generations to come.

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Meet Gillian Riley

Gillian Riley is President & CEO, Tangerine Bank. She was appointed to this role in December 18, 2018, with responsibility for setting and driving Tangerine’s strategic objectives to solidify its position as Canada’s leading digital bank. She is also the Chair of Roynat Capital and the Executive Sponsor of The Scotiabank Women Initiative.

Since joining Scotiabank in 1994, Gillian has held senior leadership positions in Retail, Small Business, Commercial Banking and Operations groups. In her previous position as Executive Vice President, Canadian Commercial Banking, Gillian directed the management of several integrated businesses providing corporate finance solutions to businesses across Canada.

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Meet Stacey Madge

Stacey Madge has served as Country Manager and President for Visa Canada since April 28, 2017. In her role, she is responsible for leading the Canadian market for Visa.

Previously, Ms. Madge was a Senior Vice President in the International Banking Group at Scotiabank, overseeing retail and small business across 30 Latin American and Caribbean markets

Prior to her role at Scotiabank, Ms. Madge was a Partner at McKinsey & Company, where she was a leader in the areas of retail banking, mergers and acquisitions, and sales force effectiveness. In her early career, she was an analyst for mergers and acquisitions for RBC Dominion Securities. 

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Founder & CEO


Canadian Women's Chamber of Commerce, 

Manager of Strategic Partnerships


Export Development Canada, 

Corporate Lead, Women in Trade


Monqiue Bryan Worldwide,

Executive Producer of Personal Brands

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Canada’s Total Mom Pitch presented by The Scotiabank Women Initiative™ and powered by VISA is empowering working moms to go from overwhelmed to supported.

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Recognition Award Partners

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The 2021 Canada's Total Mom Pitch digital finale in partnership with The Scotia Bank Women Initiative and Visa Canada is scheduled to be held on March, 15th 2021. All applicants will be considered for an award additionally to the semi, top 5 and grand prize.  Awards will be given out at the finale and all applicants will be granted a ticket to the event. All applicants are encouraged to attend the finale to make powerful connections, win business services and learn from expert talks.


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An organization that showed extreme creativity and innovation by leveraging social media and digital platforms in a very difficult year.


The organization’s corporate identity should also promote inclusivity and diversity across ethnic backgrounds, skill sets, and professional experiences.



  • Forced to reassess core markets due to Covid-19

  • Leveraged grassroots/organic efforts to promote business via social media

  • Promotes diversity and inclusion within the corporate structure and consumer campaigns

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Presented by 

MEET THE Mentors

Get invaluable access to the very best in Canadian business women.


Vivian Kaye Consulting

Topic: eCommerce



Coach Carey

Topic: Life Coach & Goal Setting


Business & Mindset Coach

Topic: Mindset & Confidence



Henry Business Law

Topic: Business Legal



Brand Strategy Lead

Topic: Achieving Growth through Telling your Brand Story




International Growth Lead

Topic: How to Measure Success and Grow your Business Profitably with Digital Marketing

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Empowering working moms to go from overwhelmed to supported.

Thank you to every partner who has come together to make this possible. #bettertogether


National Sponsors

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OUR BOARD OF   Advisors

A diverse and inclusive approach is what makes a business shine. Our advisors all bring their own unique lens and value to the team.



Business & Mindset Coach


The GG Sisters,



Bridging the Gap Ventures,

Founder & CEO


Henry Business Law,


Top 5 Finale Sponsors

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Community & Supporter Partners

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  • What is the Pitch?
    The Total Mom Pitch is a program that aims to support entrepreneurship among moms. The Pitch allows women across Canada to participate and connect with other female entrepreneurs during the competition and beyond while receiving expert feedback and mentorship. Busy moms are often challenged with time, resources and funding but are passionate and eager to turn their business dreams into a reality. The Pitch aims to give local start-ups an opportunity to be mentored and coached by women who want to share their wisdom and experiences giving the qualifiers an advantage in their business journey. The experts will help them see potential gaps in their startup that can lead to expensive mistakes and heartaches in the future. We know all too well that time is a challenge for moms, and it’s often difficult to juggle the personal and professional, as well as resources and funding. We also know that women are passionate and eager to turn their business dreams into a reality. Canada’s Total Mom Pitch aims to give start-ups across the country an opportunity to be mentored and coached by women who want to share their wisdom and experiences. These women want to give the qualifying applicants an advantage in their business journey. The experts will help them see potential gaps in their start-up that can lead to expensive mistakes and heartaches in the future. The idea is that we lift you a little higher, and you step into your power!
  • What is the Pitch timeline?
    The Pitch will run over 5 months. The official launch date is January 3, 2022. The competition ends on May 30th, 2022, which is when the grand prize winner will be announced. APPLICATION ROUND - Applications Open on January 3, 2022 and close on March 31, 2022 Application Deliberation - Judges narrow down the applicants that will move on to the qualifying round from April 2, 2022- April 7, 2022 QUALIFYING ROUND - Qualified applicants will begin the public voting on April 11, 2022 - April 22, 2022 Qualifying Deliberation - Judges narrow down the semi finalists to move into the Top 5 from April 25, 2022 - April 29, 2022 ACCELERATOR ROUND - The Top 100 finalists will be publicly announced on April 11, 2022 followed by the launch of the Accelerator program where they will be coached and mentored for 3 intensive sessions. FINALE - The Top 5 will go on to pitch their business to the judges live on the digital stage. The judges will deliberate and award the winner announced live on stage by an executive from the Scotiabank Women Initiative.
  • Are there any application fees? What does it mean to pay-it-forward?
    The application fee is $21.09 + taxes. We have placed a pay-it-forward system in place for the application. That is why half of your application fee will be invested in funding current and future grants. By doing this, not only are you investing in yourself but also investing in other women, like yourself, looking for an opportunity to grow and scale their business. Together we are modelling a new way of investing in ourselves and the women proving that when we come together, we rise together. Important note: this is a ONE-TIME fee and will cover the qualifying and accelerator round submissions. All applicants will receive a ticket to the finale, and special perks for being an applicant :)
  • How/Where to submit my application?
    We are using a 3rd-party platform to host this competition, the APPLY NOW buttons on the website will lead you to the application.
  • What are the Participant Requirements?
    You must identify as a woman and have been a caregiver of at some point in your life that you would consider yourself mom-identifying (includes but not limited to step-mom, grandmother, adoption mother), mothering pets although cute does note count for this specific competition :) You must be a Canadian resident over the age of 18. (QC residents not applicable - for more information please visit You must own/operate your own business in the Canadian market for at least one year (you don’t need to be incorporated or need to have generated many sales as of yet) You may edit your entry after submitting, up until the entry deadline. Please make sure all your personal details are entered accurately, including contact details Entry fees may be paid by credit card only and must be paid online at the time of completing submissions. If your submissions have not been paid for at the close of entry they will not be included for judging. A merchant fee will be applied to entries paid by credit card. These fees will be added to your total and outlined in the payment summary.
  • What do I need to submit?
    All we ask for is some info to let us get to know you and your business a little bit better! Express yourself, some of the details you share will help us shape better programs and contribute to a future where moms with businesses are better supported :) If you make it through the first round you may be asked to submit a short 60-90 second video along with a few more details about you and your business.
  • What do I get for applying?
    FREE Ticket to Live Pitch Finale and Networking Event Invited to join Total Mom Inc. community FREE automatic Recognition Award entry And More And, once you make it to the Top 100 you get– Access to private business education and networking Membership Network A spot in the Business Accelerator program. 100s of eyes (and national press!) on your company during the Public Vote And More
  • What is the prize?
    The Top 5 finalists will all receive various prizes to help them continue building their business. The 1st place winner will receive cash and other amazing prizes valued at OVER $30,000 ($10,000 cash, $20,000 of in-kind business services)
  • What is the Accelorator Program?
    The 100 finalists will be taking part in a 2-month accelerator program with 3 digital sessions where they will have the opportunity to consult with and be mentored by experts and build the ultimate business plan and pitch. With a series of Zoom meetings, one-on-one briefings, and online assignments, the participants and mentors can have the opportunity to connect.
  • How do I get into the qualifying round?
    The 100 finalists will be taking part in a 2-month accelerator program with 3 digital sessions where they will have the opportunity to consult with and be mentored by experts and build the ultimate business plan and pitch. With a series of Zoom meetings, one-on-one briefings, and online assignments, the participants and mentors can have the opportunity to connect.
  • What stage of business do I need to be in?
    This competition is available for all stages as long as you have been working on your business for at least 1 year :)
  • I'm a mom from Quebec, why can I not apply?"
    Quebec has strict rules set in place to protect its residents, and we hold the utmost respect for those rules. You can read more about it here: Additionally, if you are a mom of Quebec and are in need of resources, please reach out to us on our social media or through our contact us page - we are here to help in whatever capacity we can.
  • My question still hasn't been answered, who can I contact?
    This competition is available for all stages - from concept to already trading!
  • How many participants do you expect in the Finale? Is this only for the applicants or can anybody get tickets?
    The finale will be a ticketed digital business event with breakout rooms that our ticket holders can attend. Anybody is welcome to purchase tickets to the Finale. The attendees will be a combination of the top 5, the sponsors, the community partners, college/university students, small business owners, startups, executive female leaders, and members of the Canadian & US business ecosystem. All applicants of the Pitch program will automatically get a ticket to the event. Sponsors and partners depending on their level will also be given tickets to give out.
  • What about women entrepreneurs who are not parents, including women entrepreneurs who are not able to have children, have chosen not to have children or younger women who are planning to have children?
    Total Mom is a social enterprise and media brand that supports moms personally and professionally. There are many business competitions and networks for women in general but we specifically focus on supporting moms who are accessing a unique set of challenges and barriers. That is why Total Mom was born :) This is not about excluding women, it is about focusing on a specific set of women with a unique set of challenges.
  • What is the Total Mom Inc.?
    Total Mom is A trusted lifestyle & Media brand that empowers women, advocating for equal opportunities and bringing the focus back to moms challenging the limitations that parents face. Since our first festival in 2019, which brought over 1k women together with over 45 speakers, a VIP lounge and a stage that featured wellness experts, meditation and keynotes, Total Mom Inc., has disrupted the “mom space “ to extend support systems and valuable experiences that put the focus back on mom. Total Mom Inc. has disrupted the “mom space “ to extend support systems and valuable experiences that focus on the mom. We work with some of the best brands and speakers to make sure we provide quality experiences. We are helping moms build powerful brands that leave a lasting impact on their lives, careers, and communities while growing a successful business as mothers. There’s a huge gap in what’s currently offered to moms who are looking for real change, empowerment and professional advancement. Total Mom is Investing in women-owned business ideas while highlighting diverse women across the country who are innovating, creating and solving today’s pressing problems and driving tomorrow’s impact with their companies. I am a self-made CEO who grew a successful media company. I am so proud of the growth and often see myself as somewhat of a women-led business success story. I am a 2-time immigrant & refugee; I was the first female in my family to go to College & University. Now specializing in entrepreneurship, strategic sales, and partnerships & brand consultation, my focus is on the future of technology, community growth, and impact. We are on a mission to ensure women have equal opportunities to access capital, mentorship and education to grow and scale a business of their own. The Total Mom Pitch Initiative aims to promote entrepreneurship and support busy moms to grow and scale their businesses through the power of community, education and entertainment and helping founders to develop powerful brands that leave a lasting impact on their lives, careers and communities. Our goal is to reach mom entrepreneurs and help them succeed and gain economic independence. We have already supported over 1,400 Canadian women to take a step towards accessing funding, getting media recognition and making powerful connections through our program’s support.
  • Is the Total Mom Show a trade show?
    Nope. It’s far from that. The Total Mom Show events are experiential, and the festivals and markets are interactive and wellness inspired. The summits are driven by education and VIP pampering, while the retreats take you away to connect, learn and heal.
  • I’m a dad. Should I come to a Total Mom Inc. event?
    Yes! We welcome all parents, including moms, dads, and gender-nonbinary parents.
  • My kids are older or grown up. Should I come to an event?
    Absolutely. If you identify as a mom or parent, we’re here for you and we’re positive you’ll find the community and resources you’re looking for, no matter your kids’ ages!
  • Can I showcase my products at an event?
    If you’re interested in being a vendor at a Total Mom Inc. event, click here for more info! We also offer sponsorship opportunities for companies and organizations interested in supporting an event and connecting with our community of moms — click here to learn more about sponsorship opportunities.
  • I’m not a business owner or a blogger yet. Is the Total Mom Business Summit right for me?
    Yes! As long are you are working towards building out your business and need support from very experienced industry leaders, you won’t want to miss this.
  • You’re having a sale, but I already bought my ticket. Will you refund the difference?"
    Unfortunately, we do not offer price adjustments. If you’ve purchased tickets before a sale, discounts cannot be retroactively applied.
  • Are you hiring?
    We’re always looking for awesome talent to add to our team! Send your resume to Looking for an internship? We want you! Email us with the subject line INTERN to be considered.
  • Can I contribute to the blog?
    If you have a great idea for a piece, please email our editorial director at with writing samples and a detailed pitch.
  • I’m interested in sponsoring a blog post. What’s the process?
    We do offer sponsored posts to select partners. If you’re interested in having a sponsored post featured on the blog, please email
  • Are Total Mom Influencer events invite-only?
    Yes! These events are coming soon. We send monthly newsletters with updates on the latest Total Mom Influencer events. Make sure to register on our website.
  • How does front of line access work for VIP?
    Any eligible events, workshops, or panels will be marked with front of line signage. Based on capacity at the time of your arrival, you’ll be given first access to the event based on our first come, first serve policy. This is amazing if you need to get inside to change a diaper, feed or even just snag a spot in the Beauty Lounge.
  • Are you having those amazing VIP bags again?
    You will be happy to hear that this year we have upgraded to somthing even better! It's our first ever Total Mom Box subscription box and it's going to have some of our favorite brands in it. The sub box will be available on site for pick up at our Festivals. Additionally, If you are one of our lucky Business summit pass ticket holders, you will have the opportunity to take a box home at no charge by joining our Total Mom Influence free memebrship.
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