MASTERCLASS OVERVIEW
Strategic Partnerships, Sponsorships & Sales Intensive
Sat January 25th, 2025 or Feb 1, 2025 | The Blue Mountains, Ontario
Meet your Instructor
Anna Sinclair | Partnerships Expert
Join Anna Sinclair, award-winning entrepreneur, angel investor, and one of WXN’s Top 100 Most Powerful Women in Canada, for a transformative masterclass on securing strategic partnerships and sponsorships that fuel business growth.
With decades of experience closing deals with North America’s biggest brands, Anna has mastered the art of turning a “no” into a “yes.” Her proven systems and strategies have earned her the nickname “The Sponsorships Queen.”
As the founder of the Canadian Women Entrepreneur Industry Gala (CWE) and a trailblazer in creating platforms that empower women entrepreneurs, Anna has worked with over 350+ brands and raised millions to support impactful initiatives.
This mastermind will equip you with Anna’s step-by-step processes to secure funding, build powerful collaborations, and transform partnerships into business rocket fuel.
“Partnerships are the key to growth—this masterclass is your launchpad.” – Anna Sinclair
Don’t miss this exclusive opportunity to learn from one of the most sought-after experts in the industry!
OUTCOMES FROM THE MASTERCLASS
In this intimate business retreat, tap into the world of strategic partnerships and learn from sponsorships expert Anna Sinclair. Landing partnerships and sponsorships can feel like a shot in the dark.
What Makes This Mastermind Unique?
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Private Chalet Experience: Immersive learning in Blue Mountain's stunning landscape & the perfect Winter road trip up north. Explore the village afterwards!
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Insider Strategies: My proven blueprint for securing high-budget sponsorships
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Hands-On Learning: One-on-one coaching, hot seats, and live strategy sessions
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Networking Opportunities: Connect with ambitious women entrepreneurs and meet me in person to help you grow your revenue.
What You'll Gain
Revenue-Generating Insights:
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Craft compelling partnership reachouts and land the calls!
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Navigate the sales process and system with confidence
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Learn my Partnership Strategy and how I do things
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Understand how to create irresistible first impressions and get interest on the first call ( the most crucial moment).
I’ve also had tremendous success landing some of North America’s most prominent brands and top budgets. Between well-crafted first impressions and reaching out to co-creating a proposal with your prospect, only a few people do sales right. Budgets are tight, and it’s essential to get training to maximize your chances of landing sponsors.
Partnerships are an incredible way to generate revenue, exposure, and reach, and many have not yet mastered this revenue stream. I will be pulling back the curtain on what's working in the market today and how I’ve landed hundreds of partnerships that have generated over $3 million in revenue for myself and my clients!
This in-person experience was designed to give you quick, actionable steps with a no-fluff approach. It will cover the essential skills and mindset needed to navigate the complex world of strategic partnerships today, which drive results and close actual dollars.
Anna’s Golden Rules:
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The Outreach golden quarter, how to avoid the “ our budgets are tight “ chat
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Networking & event must-haves
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The LinkedIn game, your profile and connecting no-no’s
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What not to do in the outreach email and what you save for the call
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Never take no for an answer - 6 times a charm vs blacklisting
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Proposal /Pitch deck "hold off" rule
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Speaker to sponsor Approach
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Off seasons, bridge financing and women's capital
Anna's Curriculum
Locking in the perfect sponsor lineup
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The golden wish list, researching and prospecting phase & networking the right way
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Finding and reaching out to your dream prospects and how to get them to respond
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Outreach pipeline and the quick turnaround process
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LinkedIn vs Instagram vs email
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The call and how it should always run
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How to close big sponsors and get in front of the decision-makers
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How to get contacts to reply on LinkedIn
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Where to find your dream sponsors' contact and how to not get blacklisted
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Outreach and follow-up process that works
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Tracking the progress through close (pipeline must have)
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How to price your program ( don't undersell, don’t oversell)
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What assets to send & and when ( case studies, decks and when to talk dollars)
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Creating the pitch and sending the pitch
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Post-call must-haves and templates
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Follow-up etiquette
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Closing the deal, your energy and language when closing
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Contracts, invoices and the dreadful net 50-90 workaround
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Kick-off call and expectations ( relationship building)
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Post-program follow-up and long-term relationship-building
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Closing the deal when it's leaning towards a no
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How to make your offers/deliverables valuable to sponsors and identify what their higher-ups are saying yes to
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What sponsors care about the audience, ROI and who else is behind it
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How to land presenting sponsors and large brands
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Why reaching out with a sponsorship request and package is an automatic no-no
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Capability Statment & Credentials
Creating your sponsorship program & packages
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Do not undervalue your ask
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Capability statements
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One-pager Info Sheets
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Outreach templates
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Post call templates
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Cheat sheets, scripts
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What you need to show your partners and sponsors (and you're not showing it)
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Why bronze, silver, or Gold is going to get you a big fat NO or even worse no response
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How much to ask for, and what pricing do your programs look like
ROI, key tools & case studies
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Impact statements
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Be super clear on your sponsor's goals so that you know if you met their expectations
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What do brands and companies want?
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The difference between budget and in kind. Starting with big names vs big budgets and working your way up
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Aligning with the right partner through research and reaching out and understanding their CSR
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Not wasting your money and time on complicated CRMs and mindless outreach
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Pipeline app, Notetakers AI post proposal savers, Cheat sheets, Bookmark must-haves and Google Drive templates for pre and post-reach out
WHO ITS FOR
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Entrepreneurs/Founders
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Influencers or small business owners
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Event owners or producers
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Board Members responsible for sales
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Charity or not-for-profit organizations
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An employee in charge of sponsorship/partnership sales
PERFECT FOR THOSE
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Launching a new program/event
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You're ready to take an established program/event/experience to the next level
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Ready to stop paying out of pocket and start profiting
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Avoid repeating the same patterns and yearly struggle and have a strong plan to execute
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Dive deep into the intricacies of strategic partnerships, focusing on signature processes and systems that form the foundation of successful sponsorship acquisition.
What it is
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In-person, small group intimate experience for ambitious women ready to sell + opportunity to learn from Anna Sinclair, an Expert and Master of Developing and landing Sponsorships and Sales
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Opportunity to express and present your unique challenges and ideas and walk away with clear next steps, processes and must-know systems.
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Real-time feedback and audit on your current plan, assets and direction
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Unlearn horrible advice that has led you to lose $$
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Access to inside secrets and how-to from Anna’s Golden Rules, tactics and methods to land 6 figure sponsorships no matter what the economic situation is
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Together, we will learn, ask questions and solve problems while gaining an understanding and insight into Anna's top processes, including how to navigate calls, handle your outreach, negotiate and strategic planning in preparation to hit your targets & and gain a stronger sense of the direction, and feedback on your established or new program ideas and assets and run through real-life examples and precious success case studies and examples to show how Anna closes the deal.
What it isn't
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A warm and fuzzy women's day…it will be warm, and we will bond, but we are going to get to business because this is an investment in your future. Anna likes to work hard and play hard...Follow @annasinclair.ca on Instagram to see what that looks like.
What you will gain...
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Confidence with your pitches, proposals and asking for the money
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Clarity around your sponsorship program
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Stronger understanding of what works and doesn’t in today’s sponsorship landscape
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Best practices, rid yourself of dated old-school sales tactics and approach your sales/sponsorships mindfully and purposefully, which translates to revenue and national support for your program
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Fundamental documents and processes to roll out a sponsorship program and lock in the companies you are proud to align with to support your project
THE VIBES & AMENITIES
Explore the "Villiage" featuring restaurants, pubs/bars, shops and fun activities.
Both the Chalet and Hotel are located just a few minutes to and around the village of Blue Mountian which features an array of shops, restaurants, skiing/snowboarding, candy shop, Starbucks, hiking, ice cream, bars and all kinds of amazing things.
Feel free to write this off as a business expense and take advantage of the hotel's special rate to bring the family and enjoy the following day in the Mountian with family and friends. #workation
The Schedule
9:30 AM
Arrivals at the private chalet, registration & breakfast networking.
Enjoy some Coffee, an assortment of refreshments, and morning Bites, and meet the other attendees in the experience. There will be a variety of coffee, organic tea, Juices, water, bagels, croissants, fruit, parfaits, and yogurt.
The private chalet location we are meeting at is quietly nestled in the Blue Mountains, just under two hours from Toronto.
10:00 AM- 11:15 AM
Welcome reception and Kickoff. Grab a seat at our harvest tables in the center of the chalet, sun-kissed through 360-degree windows overlooking the hot springs and pool, as we dive into introductions followed by the work.
11:00 AM - 11:15 AM | Break
11:15 AM - 2:00 PM | SESSIONS
2:00 PM - 3:00 PM | Lunch & Networking
3:00 PM - 4:00 PM | Power Hour
4:00 PM - 4:30 PM | Prep for Sessions
4:30 PM - 5:00 PM | Homework Sessions
5:00 PM - 6:00 PM | Hot Seats
6:00 PM - 6:30 PM | Wrap-up, VIP Bags, Content
6:30 PM | That's a Wrap!
Free time prepping for (VIP ticket holders only)
7:15 PM | (VIP Ticket holders ONLY) Dinner & Drinks with Anna Sinclair
A private dinner hosted by Anna. Get on one time to chat, unwind and make powerful connections.
9:00 PM - 10:00 PM | Coctails & chocolate or free time!
If you are staying in Blue Mountain - Explore the village on a Saturday night. There are many places to go for live music, drinks, warm-up by the fire, shops and pubs, and bars, including Twist, Mother Tounge, Wild Wing, Kaytoo & and more.
The Packages
Package 2: $2,297
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Includes everything in the regular pass +
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Overnight accommodations
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VIP ticket holders' Dinner
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VIP BAG filled with full-sized products
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A Headshot taken for you to upgrade your assets!
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VIP Ticket Holders Only - Dinner & Drinks in Blue Mountain Village
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VIP Bag Upgraded with extra Full-size products & surprises
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VIP - Invite Only Hot Tub & Hot Chocolate + networking under the stars
DATES & BOOKING
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UPCOMING MASTERMINDS
2025 SATURDAY'S - Jan 18 (FULL), Jan 25, OR Feb 1,
Location Of Masterclass
The Privateaddress will be shared with registered guests, and accommodations will be located minutes from the Chalet in Blue Mountian, Ontario, under 1 hour and 40 min north of Toronto.