Connecting busy moms with credible experts & resources to grow & scale their business faster!
Canada’s Total Mom Pitch is an annual initiative produced by Total Mom Inc that is empowering mom entrepreneurs and offers a forum for women-led business ideas to be highlighted and supported while receiving access to expert advice. The mission is to support thousands of Canadian women to have the opportunity to own a business, to make an impact and feel supported. Join us for connections, master classes, workshops and panels and build your village rich in support!
Last Pitch was April 19, 2021
2022 dates May 30 & 31st.
WHAT TO
Expect
WELLNESS & FITNESS SESSIONS
BUSINESS WORKSHOPS
EXPERT PANELS
NETWORKING
FUNDING, GRANTS & INVESTORS
LOT’S OF PRIZES, SUPPORT
& GIVEAWAYS
THE
Speakers
WHO IS THIS FOR?
Founders & business owners ready to make a change personally & professionally.
Canadian small business owners & moms
Business owners that are pivoting digitally to the online space
Founders that are looking for and need funding to scale their business
It’s for the working mom who wants to incorporate more wellness, self-development, and empowerment around her work lifestyle while making incredibly valuable connections with investors, coaches, organizations, lenders, marketing, and business experts.
For the mom that wants to hear from parenting and wellness experts to better align her goals for business with her current lifestyle circumstance and create a life that is working for her not against her.
THE
Schedule
Mark your calendars and join us during the daytime conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success.
9:00 AM -
9:30 AM EST
DOORS
OPEN
THE DAYTIME
Mark your calendars and join us during the daytime business conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success.
9:00 AM -
9:30 AM EST
DOORS
OPEN
9:30 AM -
9:45 AM EST
GUIDED
MEDITATION
TBA
ALL DAY
ACCESS
FIRESIDE
CHAT
WITH ASHLEY LEMIEUX
9:45 AM -
10:00 AM EST
EXPERT
TALK
AMANDA EVANS, A SPOONFUL OF PLAY KEEPS THE STRESS AWAY!
10:00 AM -
10:45 AM EST
WORKOUT
SESSION
KELSEY ROSE
FITNESS
10:45 AM -
11:45 AM EST
MASTERCLASS
HINA KHAN, EARN MORE WORK LESS: BREAKING THE HUSTLE CULTURE
11:45 AM -
12:15 PM EST
EXPERT
PANEL
BUILDING YOUR TEAM |
PEOPLE STRATEGY
11:45 AM -
12:15 PM EST
EXPERT
PANEL
BRINGING A PRODUCT TO MARKET | A REALISTIC VIEW OF WHAT IT REALLY TAKES
12:15 PM -
12:45 PM EST
WORKSHOP
WOMEN IN TECHNOLOGY WORKSHOP BY PROPEL
12:15 PM -
12:45 PM EST
MASTERCLASS
HOW TO MEASURE SUCCESS AND GROW YOUR BUSINESS PROFITABLY WITH DIGITAL MARKETING WITH JYLL SASKIN GALES FROM HEIRLUME
12:45 PM -
1:15 PM EST
BREAK
1:15 PM -
2:15 PM EST
EXPERT
PANEL
ACCESSING FUNDING | HOW TO ACCESS FUNDING FOR YOUR CANADIAN BUSINESS
2:15 PM -
3:00 PM EST
MASTERCLASS
GETTING YOUR BUSINESS 'GRANTED' WITH
STEPHANIE SANG FROM GET GRANTED
2:15 PM -
2:45 PM EST
FIRESIDE CHAT
WITH PAULEANNA REID, SR CONTRIBUTOR AT FORBES
ALL DAY REPLAY
FIRESIDE CHAT
WITH QUIGLEY
3:00 PM -
3:30 PM EST
MASTERCLASS
ACHIEVING GROWTH BY TELLING YOUR BRAND STORY BY GOOGLE
3:30 PM -
4:00 PM EST
EXPERT
PANEL
DIVERSITY AND INCLUSION, THE ROLE IT PLAYS IN ENTREPRENERUSHIP
ALL DAY REPLAY
WORKSHOP
IT COULD BE TIME TO "PIVOT" IF YOU HAVEN'T ALREADY WITH NIKI PAPAIOANNOU
3:30 PM -
4:00 PM EST
WORKSHOP
THE GIRLFRIENDS GUIDE TO THE LEGAL SIDE OF RUNNING YOUR BUSINESS WITH ANDREA HENRY, CEO OF HENRY BUSINESS LAW
THE
Schedule
Mark your calendars and join us during the daytime conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success.
9:00 AM -
9:30 AM EST
DOORS
OPEN
THE EVENING
Schedule
Catch the keynote speakers Hina Khan and Jam Gamble. Watch the TOP 5 pitch live at the Finale in front of the celebrity judges for a chance to win a $30,000 package for their business. Join us to win amazing door prizes, a trip to North Carolina and introduce your business in the Visa Canada’s Mix & Mingle room.
6:00 PM
DOORS
OPEN
REGISTER FOR PRIZES, VISA MIX & MINGLE, VENDOR MARKET, & MORE
7:00 PM -
7:30 PM EST
KEYNOTE
There is No Cap: You Can Have it All with HINA KHAN
7:30 PM -
7:38 PM EST
KEYNOTE
Speak up, Mama! with JAM GAMBLE
7:38 PM -
8:00 PM EST
PITCH
KICK-OFF
OPENING REMARKS FROM THE HOUNRABLE MARY NG
8:00 PM -
8:55 PM EST
LIVE PITCHES
TOP 5 PITCH LIVE
INFRONT OF OUR CELEBRITY JUDGES
8:55 PM -
9:05 PM EST
PRIZES &
GIVEAWAYS
NORTH CAROLINA TRIP ANNOUNCEMENT, DOOR PRIZES & MORE
9:05 PM -
9:15 PM EST
RECOGNITION
AWARDS
ANNOUNCING RECOGNITION AWARD WINNERS + VEUVE CLICQUOT CHAMPAGNE
POP
9:15 PM -
9:20 PM EST
WINNER
ANNOUNCEMENT
9:20 PM -
9:30 PM EST
CLOSING REMARKS
9:30 PM -
12:00 AM EST
LATE NIGHT SIP & SHOP + AFTERPARTY
SMALL BUSINESS VENDOR MARKET AND NETWORKING
THE DAYTIME
Schedule
Mark your calendars and join us during the daytime business conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success.
9:00 AM -
9:30 AM EST
DOORS
OPEN
ALL DAY ( ALL ACCESS & VIP)
GUIDED
MEDITATION
TBA
ALL DAY ( ALL ACCESS & VIP)
FIRESIDE
CHAT
WITH ASHLEY LEMIEUX
ALL DAY ( ALL ACCESS & VIP)
EXPERT
TALK
AMANDA EVANS, A SPOONFUL OF PLAY KEEPS THE STRESS AWAY!
ALL DAY ( ALL ACCESS & VIP)
WORKOUT
SESSION
KELSEY ROSE
FITNESS
ALL DAY ( ALL ACCESS & VIP)
MASTERCLASS
HINA KHAN, EARN MORE WORK LESS: BREAKING THE HUSTLE CULTURE
ALL DAY ( ALL ACCESS & VIP)
EXPERT
PANEL
BUILDING YOUR TEAM |
PEOPLE STRATEGY
ALL DAY ( ALL ACCESS & VIP)
EXPERT
PANEL
BRINGING A PRODUCT TO MARKET | A REALISTIC VIEW OF WHAT IT REALLY TAKES
ALL DAY ( ALL ACCESS & VIP)
WORKSHOP
WOMEN IN TECHNOLOGY WORKSHOP BY PROPEL
ALL DAY ( ALL ACCESS & VIP)
MASTERCLASS
HOW TO MEASURE SUCCESS AND GROW YOUR BUSINESS PROFITABLY WITH DIGITAL MARKETING WITH JYLL SASKIN GALES FROM HEIRLUME
ALL DAY ( ALL ACCESS & VIP)
Visa Entrepreneur Lounge
ALL DAY ( ALL ACCESS & VIP)
EXPERT
PANEL
ACCESSING FUNDING | HOW TO ACCESS FUNDING FOR YOUR CANADIAN BUSINESS
ALL DAY ( ALL ACCESS & VIP)
MASTERCLASS
GETTING YOUR BUSINESS 'GRANTED' WITH
STEPHANIE SANG FROM GET GRANTED
ALL DAY ( ALL ACCESS & VIP)
FIRESIDE CHAT
WITH PAULEANNA REID, SR CONTRIBUTOR AT FORBES
ALL DAY ( ALL ACCESS & VIP)
FIRESIDE CHAT
WITH QUIGLEY
ALL DAY ( ALL ACCESS & VIP)
MASTERCLASS
ACHIEVING GROWTH BY TELLING YOUR BRAND STORY BY GOOGLE
ALL DAY ( ALL ACCESS & VIP)
EXPERT
PANEL
DIVERSITY AND INCLUSION, THE ROLE IT PLAYS IN ENTREPRENERUSHIP
ALL DAY ( ALL ACCESS & VIP)
WORKSHOP
IT COULD BE TIME TO "PIVOT" IF YOU HAVEN'T ALREADY WITH NIKI PAPAIOANNOU
ALL DAY ( ALL ACCESS & VIP)
MASTERCLASS
DISCOVER THE “WHY” BEHIND YOUR CHILDS BEHAVIOUR (THE SECRET TO EASIER PARENTING) WITH TIA SLIGHTHAM
ALL DAY ( ALL ACCESS & VIP)
WORKSHOP
THE GIRLFRIENDS GUIDE TO THE LEGAL SIDE OF RUNNING YOUR BUSINESS WITH ANDREA HENRY, CEO OF HENRY BUSINESS LAW
SMALL BUSINESS MARKET
If you’re a Small Business Owner, you can be a part of Canada’s Total Mom Pitch Finale by securing your spot in the Small Business Vendor Market. Sell your products and services to Mom Entrepreneurs across Canada. You will be able to chat LIVE with attendees and answer their questions, add a video to your virtual expo booth so attendees know what your brand is all about.
If you’re an attendee - you will get to shop the Small Business Vendor Market in the evening part of the Total Pitch Finale event - find your new favourite brands and services and shop to your heart’s content!
GROW
YOUR BUSINESS WITH US
THE
Panels
A Realistic View of What It Really Takes | 11:45-12:15pm EST

Jennifer Cooke
EDC,
Corporate Lead, Women in Trade

Jennifer Stephen
Repack Canada, President

Darlene Penner
Dancy Metal Products LTD, President

Cynthia Mason
Markably,
Founder & CEO

Julia Bao
BAO Laboratory, Founder
People Strategy | 11:45-12:15pm EST

Laura Tolhoek
Essential HR,
CEO & HR Consultant
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Kayla Isabelle
StartUP Canada,
CEO

Cassandra Rose
Uprose HR,
Founder & CEO

Jackie Serviss
People Strategist & Executive Coach
How to access funding for your Canadian business | 1:15-2:15pm EST

Melanie Rupp
Women's Enterprise Centre
Director, Loans & Advisory Services

Cindy Guyon
RV Capital Inc, President

Allison Byers
Scroobious, Founder & CEO
![Jill Earthy_2020-v3_hi-res[1] - Jill Ear](https://static.wixstatic.com/media/82ada7_526780f15ac348f0b9ac923df5b4a1a6~mv2.jpg/v1/crop/x_0,y_445,w_3345,h_2454/fill/w_184,h_135,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Jill%20Earthy_2020-v3_hi-res%5B1%5D%20-%20Jill%20Ear.jpg)
Jill Earthy
Women's Enterprise Center, CEO

Trieste Reading
Front Funder
Manager, Campaign Strategy
DIVERSITY AND INCLUSION
The role it plays in entrepreneurship | 3:30-4:00pm EST
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Dr Wendy Cukier
WEKH,
Academic Director & Diversity Institute Founder

Leslie Ford
Moms Hierarchy of Needs,
Founder

Michelle Kwok
Flik,
Co-Founder & CEO

Jenny Jay
The Double Jay, Collective
Founder
BRINGING A PRODUCT TO MARKET
BUILDING YOUR TEAM
ACCESSING FUNDING
THE
Highlights
Happening all day girl!
Visa Mix & Mingle Entrepreneur lounge -by Visa Canada
All day + suprise pop at finale
Celebrate your wins & win Veuve Cliquot Champaign
with Total Mom Inc.
7:00-7:30 pm EST
Evening Keynote With Hina Khan
10-10:45 am EST
Fitness & Flow Sweat with Kelsey Rose
11:45-12:15 pm EST
Building Your Team
Panel Discussion
10:45-11:45 am EST
Masterclass: Earn more and Work Less: Breaking the Hustle Culture
with Hina Khan
11:45-12:15 pm EST
Bringing a Product to Market
Panel Discussion
1:15-2:15 pm EST
Access to Funding
Panel Discussion
2:15-2:45 pm EST
Fireside Chat & Q&A
with Pauleanna Reid
12:15- 12:45 pm EST
Google Workshop: Digital Marketing with
Jyll Saskin Gales
Workshop
3:00-3:30 pm EST
Google Workshop: Growth Through Brand Story with Susan Charles
Workshop
2:15-3:00 pm EST
Getting your business Grants with Get Granted
Workshop



Box
VIP
Going VIP never felt better!
When you purchase a VIP ticket you are supporting mom entrepreneurs as the ticket sales go directly to the grants & programs.
How do I get a VIP BOX?
Simply order your VIP TICKET on Eventbrite & you will receive your daytime + Pitch finale pass & this beautiful curated VIP BOX filled with our favourite better-for-you Canadian brands!
How can I support the initiative?
Purchase a VIP ticket for yourself or a woman who could use business support & you will receive a shipped VIP BOX filled with products from our partners and sponsors delivered to your doorstep a couple of days before the event. The first 100 orders will also get a Productivity Planner!!!
**LIMITED QUANTITIES

Daytime Business Conference
Evening Pitch competition
+ Curated VIP BOX
ALL VIP ticket holders will be automatically be entered into the ULTIMATE MOM BOSS GIVEAWAY featuring an HP Sprocket printer, Productivity Planner, chocolate, Black marble phone charger pad and a $1,500 media kit and press kit package from Sinclair Creative Agency Inc.


THE VIP TICKET



BEEP BEEP!!!
UPS is standing for small businesses from coast to coast
A huge thank you to our reliable shipping partner &
proud supporter of women in business!
Thanks to UPS CANADA, our VIP ticket holders are getting their VIP BOX shipped straight to their door as we put the ticket sales back into programs for mom entrepreneurs! UPS is a fantastic service for your small business making it super convenient and reliable to cover your most important deliveries.


Door Prizes
North Carolina all expenses paid Trip - $3,600+ value
Essential HR prize pack $1,500 value
Jet Special Edition Stroller by Silver Cross | Elfe - $539 retail value
BAO Laboratory Gift Basket $220
Toro Matcha Prize pack $65 value
Ultimate MOM BOSS giveaway (HP sprocket, Productivity planner and Marketing deck) $1,500 value
Jill Yoga infant yoga pants $24 value
Susy the Soother Fairy $20 value
Green Beaver Cream set $68 value
Tarte Cosmetics-Cake Buttercream $74 value
Bottle Of Veuve Cliquot $75 value
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Bringing together successful leaders with innovative mom entrepreneurs to
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MAKE CONNECTIONS
Your network helps your net worth
Introduce yourself in the Visa Mix & Mingle Entrepreneur Lounge
Be prepared to meet some pretty big connections
Have your website, linkedin and or email contact ready to paste
make sure you paste your name, about you and your links in the Visa Mix and Mingle
follow @ThetotalMomShow and use Hashtag #totalmompitch TO BE FEATURED

MEET THE
Judges

The stats don't lie...
When it comes to investing and funding women-led and women-owned businesses...the stats are not so peachy!
Funding is key to carry yourself through to the next stage of your business but most busy moms don't have all that time and space to find it.
Total Mom Inc. has already begun breaking down barriers that us working moms face in launching and growing their business. We have been working around the clock to bring you this event!
"With mentorship, National media coverage and an exciting event EXPERIENCE unlike any other business conference, it is our pleasure to see women supporting women become more than just a #hashtag."- Founder & CEO Anna Sinclair
LETS SOCIALIZE
WE WANT YOU TO BE SEEN AND HEARD IN OUR NATIONAL COMMUNITY! LET US AMPLIFY YOUR VOICE
GET FEATURED BY USING #totalmompitch & TAGGING @thetotalmomshow

FREQUENTLY ASKED QUESTIONS
CAN'T MAKE PARTS OF THE EVENT BECUASE YOUR BUSY?
Mama, we got you! Total Mom Inc is committed to removing as many barriers as we possibly can that stops you from getting support for your business! We know that your schedule isn't perfect so we are going to PRERECORD as much as we can so that you can watch it back the next day and not miss a VERY important speaker or panel.
Entrepreneurship can be a long and lonely journey.
Join a positive support system around you with other moms who live a similar lifestyle and get it.
OUR BOARD OF Advisors


















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